Currently operating dozens of separate exchanges with more being put in operation on an ongoing basis, THE DEMAND EXCHANGE® Trading Platform is an innovative way to include electric utility customers as active trading partners in the wholesale market for electricity not only in North America, but around the world.

Though each exchange is tailored to the specific needs of their market and, therefore, usually quite unique in actual operation, the basic THE DEMAND EXCHANGE® Platform is relatively simple. Customers indicate their specific action plans based on market conditions. The economic benefits to the customer show up either in cash or as credits on their future electric bill. Interval metering and verification of electrical loads round out the balance of the process.

Recognizing that this concept can be a useful economic development tool, THE DEMAND EXCHANGE® Trading Platform shows customers that this approach to deregulation is progressive. Finally, the concept has the added advantage of being a useful "intellectual exchange" for the energy industry during these transition times. Participants can see the real economic value of marketing energy technology and load management . . . even in an immature electric market.

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